Comments on: Amazon Kindle TV Commercial: Uhh…what? http://www.injaeleewrites.com/injobogs/amazon-kindle-tv-commercial-uhh-what Just another WordPress weblog Fri, 16 Jul 2010 05:22:22 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Jason http://www.injaeleewrites.com/injobogs/amazon-kindle-tv-commercial-uhh-what/comment-page-1#comment-5 Jason Thu, 12 Nov 2009 02:22:37 +0000 http://www.injaeleewrites.com/?p=167#comment-5 That commercial only cost Amazon $20,000 to produce as the result of a contest. It's also one of the few winners of such contests to actually hit the airwaves. I find it strange that Jeff trots out that sound bite about advertising being an excuse for a poor product. Amazon has been advertising the Kindle all over the place, on legions of web sites, for 2 years now. Advertising the Kindle is a means to build awareness of it. Incidentally, Sony is also running ads for its Readers on TV. I'd expect B&N to start running ads too. Might as well snap up those commercial spots left vacant by car companies before Apple and Microsoft buy them all. :) That commercial only cost Amazon $20,000 to produce as the result of a contest. It’s also one of the few winners of such contests to actually hit the airwaves. I find it strange that Jeff trots out that sound bite about advertising being an excuse for a poor product. Amazon has been advertising the Kindle all over the place, on legions of web sites, for 2 years now. Advertising the Kindle is a means to build awareness of it.

Incidentally, Sony is also running ads for its Readers on TV. I’d expect B&N to start running ads too. Might as well snap up those commercial spots left vacant by car companies before Apple and Microsoft buy them all. :)

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